Search Engine Marketing

Search engine marketing and search engine optimization often get used interchangeably but they mean very different things. SEO focuses on creating the free natural search engine rankings that can bring a large number of potential clients to your site. This is a little like making sure your brick and mortar business is in the the perfect location to acquire walk in traffic. (Repeat after me: location, location, location), SEM, on the other hand, is similar to traditional advertising and PR for your website.

Advertising and Public Relations options in the internet world are wildly varied. Pay Per Click, Pay for Inclusion, Social Media, Link Baiting, and a long list of other tools are all a part of of the SEM toolbox.

We help you determine :

  • What keywords to focus your advertising on
  • What internet "neighborhoods" to link/advertise with
  • The difference between successful PPC with Google Adwords and Yahoo Search Marketing
  • How to take advantage of newer SEM options like Social Media

An SEM campaign can is as important as high search engine rankings. Contact us to get site specific information on how we can increase your traffic using SEM.

Recent Web projects